Reported by Beth Bauer, Chair
August 8, 2019
The Strategic Plan, adopted by the Board of Directors (BOD) in March 2018, set a goal
of soliciting input from community members regarding enhancements to amenities and
assets. The Strategic Planning Committee (SPC) took on this goal by forming a survey
of amenities that had been suggested by various committees and members over
several years. The survey went to all association members in July 2019. The results of
the survey, interpretation of the data by the SPC, and SPC suggestions based on the
data are presented below. The SPC fully expects that the BOD will make its own
decisions based on the survey results and offers this report as one interpretation.
865 association members were contacted by email survey or paper survey. 518
members responded representing 60% of the membership. With this very high number
of responses, the margin of error for this report is very low.
285 of the 518 respondents offered suggestions for additional improvement project
ideas or comments.
The responses are offered in graph form below. It should be noted that although there
were five possible responses for each amenity (strongly approve, approve, neither
approve or disapprove, disapprove, strongly disapprove) for the purpose of the graph
below, the responses approve and strongly approve have been combined. Likewise,
the responses disapprove and strongly disapprove have been combined.
Also displayed below are the suggestions / comments in graph form. These were
grouped by themes for purposes of sharing. The left column is the number of
comments or suggestions.
Interpretation of the Data:
The committee believes that the data is telling the BOD that the community is not in
favor of any one of the specific amenities included in the survey at this time through a
one-time assessment. None of the proposed amenities received a rating higher than
41%. However, 70% of the respondents indicated that they supported at least one of
the ten projects surveyed. This suggests that the community might support additional
amenities in the future, but there is currently no consensus on a single project.
The committee also believes that the survey, completed with Survey Monkey, indicates
that an electronic survey worked well. With 518 responses out of 865, the survey was a
success. It can be noted that of those members who received a paper survey, only
one-third responded. On the other hand, two-thirds of those members who received an
email survey responded.
Suggestions Based on the Data:
While the task of the SPC was to facilitate the survey, the committee has several
suggestions for the BOD to consider.
First, self funding by concerned survey respondents remains a possible avenue to
create a new amenity. The proposed beach at Lakeview was favored by 41% of
respondents. The BOD should be amenable to a committee that wants to proceed on
this amenity in a manner similar to the Dog Park Committee. A newsletter article
sharing this information is suggested.
Second, online voting should be considered for BOD elections. This survey has opened
the door. The level of response far exceeds that of BOD elections. Typically, 300- 350
members vote in the BOD elections while 518 members responded to this survey. It
can be expected that online voting will also result in savings in printing, mailing, and
staff hours. Bylaws and Rules and Regulations should be reviewed prior to undertaking
Third, SPC recommends periodic surveys of the community as appropriate. The
Strategic Plan calls for a survey / poll of the membership every 5 to 10 years for
purposes of updating or rewriting the Strategic Plan. Surveys for other purposes might
be appropriate, but this committee agrees that more than one each year is excessive.
Beth Bauer, SPC chair, Bill Chantelau, Ted Demarest, Rick Franzese, Biz Gomer, Mike
Hanson, Ashley Heintzelman, Sue Heller, Betsy Meyer, Eric Meyer, George Thorsen,
Previous web site post: https://lakeheritage.org/strategic-planning-committee-survey/